What I got at Ipsy’s Gen Beauty Toronto Event and Event Recap!!
This past weekend in my Beautiful city of Toronto was ipsy’s annual Generation Beauty event (aka Gen Beauty).
I hadn’t ever been to one of these events but I was very excited to go and of course I bought a ticket for my bestie because what’s better then a beauty event with your bestie ….Nothing!!!
This was such a fun event, I got to meet with so many amazing companies . I was soo happy to see the amount of vegan and cruelty free brands coming up !! It gives me hope that we can truly one day have a beauty community without cruelty .
Gen beauty is basically a big makeup event perfect for creators and beauty lovers a like . You get to interact with brands and influencers as well as see new launches and try out some products plus and best of all the amazing goody bags !!
When we arrived i was totally taken back by the sheer amount of people . The great part of being a creator is not having to wait in all of the lines ( thank god). We did have to wait in some as I felt bad just going ahead of everyone but for the most part I really enjoyed the good vibes and new friends I met ! Getting to interact with other bloggers and brands was also so amazing and special.
Great convos and fun times!!
Unfortunately I was unable to make it to Fridays Cocktail party or the second day of the event ( Sunday because of EID ) but I did get to have a lot of fun on the Saturday !
Some of the most memorable moments was the Smashbox Stand as they were doing free lip art !! The second thing that stands out to me was the amazing conversations I was able to have at Royal Langnickel , PUR Cosmetics, DERMA E , IGK , Luxie all of these companies have a great ethical look on the beauty industry and have so many cruelty free and vegan products coming out soon !
Pur~lisse and Marc Anthony , Nudestix, Nyx Cosmetics and GooMee also had really fun booths and I cannot wait to try their cruelty free products for your guys (review coming soon).
Now for the part you have all been waiting for ! Here’s some pictures of the SWAG !!!
Over all this event was so much fun and for those who came up and said hello it was great meeting you . I can’t wait to do it all again next year !! If there is anything specific you want me to review let me know in the comments !
Disclaimer a lot of the products shown were provided at the event but all opinions are my own and in no way reflect those of the companies mentioned or ipsy .